Song & Artist Promotion — Scherzando Music

01 Why most "promotion" fails

Fake numbers don't just waste money. They poison your reach.

Bot streams and bought followers teach every algorithm one thing: real people skip your music. Platforms then bury you. Cheap promotion isn't just useless — it's expensive damage.

The ₹5,000 "promo package"

Streams from click farms, gone in a week
Followers who never listen again
"Results" you can't verify anywhere
Algorithms flag your profile as skippable

The Scherzando system

Paid campaigns targeted at listeners of your genre
Creative testing — hooks, cuts, audiences
Live dashboards & weekly reports you can audit
Real fans the algorithm rewards you for

02 The system

Ad discipline brands pay lakhs for — aimed at your music.

01

Audience strategy

Who actually listens to music like yours? We map genres, moods, languages and lookalike audiences before spending a rupee.

02

Creative testing

Multiple hooks and cuts of your song go head-to-head. The market votes; budget follows the winners.

03

Scale what works

Winning creatives get scaled methodically — not "boosted" blindly. Every rupee is tracked to a result.

04

Report & iterate

Weekly reports from dashboards you can open yourself. What worked, what didn't, what's next.

03 Why us

Run by people who make music — not just ads.

In-house, not outsourced

The team promoting your song sits next to the team that produces songs. We know what a hook is in both senses.

Auditable by design

Campaigns run where you can see them. Ask for the dashboard any day of the week — that transparency is the product.

Zero bots, zero stream farms

We will never buy you a fake number. It's in the agreement. Your growth has to survive an audit — ours does.

Built for Indian artists

Hindi, regional, indie, filmi-pop — we target by language and culture, not just "music lovers, 18–65."

04 Three levels of push

Pick the push your release deserves.

Priced per track, everything in writing, every deliverable proven in your report. Media budget is inside the fee — one invoice, no surprise ad bill.

Tier 01

Launch

Release week · 14 days

₹35,000 / track

For a catalogue track that needs a clean, professional launch — not a campaign.

4 digital PR placements — music blogs & portals
Press release — written & distributed
Artist EPK / one-page pitch sheet
6 short-form assets — Reels & Shorts cutdowns
Static kit — lyric cards, story frames, poster set
Direct pitch to 10 verified curators
7-day release calendar + wrap report

Book Launch →

₹17,500 advance · balance on release day · secure Razorpay

Recommended

Tier 02

Momentum

Pre + post · 30 days

₹75,000 / track

For a priority single. Audience warmed before release, worked for a full month after.

Everything in Launch, plus —
14-day pre-release runway — teasers, snippet seeding, tracked pre-save
PR upgraded to 8 placements
Meta + YouTube ads, all-inclusive — ₹15,000 media budget inside
14 short-form assets on a fixed calendar
Curator follow-up + week-two re-pitch
2 reports — mid-campaign & wrap

Book Momentum →

₹37,500 advance · balance on release day · secure Razorpay

Tier 03

Amplify

Full campaign · 60 days

₹1,50,000 / track

For the track you're betting on. Creator seeding is what separates a release from a moment.

Everything in Momentum, plus —
4 creator collaborations — sourcing to QC, ₹20,000 fee pool included
Full-funnel paid — ₹35,000 media budget inside
12 PR placements across blogs & portals
24 short-form assets across the window
Curator pitching across all 60 days
Weekly reporting + post-campaign strategy session

Book Amplify →

₹75,000 advance · balance on release day · secure Razorpay

Two tracks, booked together? Staggered 4–6 weeks apart, the second track is 20% off — the first track's audience becomes the second's retargeting pool. · All prices + GST.

24-hour
refund rule

Every booking is personally reviewed the same day. If we can't take your track — slot full, wrong fit, timeline too tight, or any problem at all — 100% of your money back within 24 hours. Guaranteed. No forms, no questions, no "processing time".

✦ Artists on the system

Don't take our word for it.

Pehli baar kisi promoter ne mujhe apna ads dashboard khud khol ke dikhaya. Har rupee kahan gaya, kaun sun raha hai — sab saamne. Yahi to chahiye tha.

[Name] Independent artist · [City]

₹5,000 wale "promo package" se 10x zyada invest kiya — aur 100x asli nikla. Real listeners aaye, save karte hain, wapas aate hain. Bots ye kabhi nahi karte.

[Name] Artist · [City]

Release week me sab kuch pehle se taiyaar tha — assets, calendar, ads midnight se live. Pehli baar laga ki mere gaane ke peeche ek poori machine hai.

[Name] Singer · [City]

05 Straight answers

Before you ask.

What does promotion cost?

Three fixed packages, priced per track: Launch ₹35k · Momentum ₹75k · Amplify ₹1.5L — media budget included in the top two, so there's no surprise ad bill. See the packages above, or apply for a strategy call and we'll tell you honestly which one your track actually needs.

Can you guarantee streams or followers?

Anyone who guarantees exact numbers is selling bots — real advertising has variance. What we guarantee is process: real campaigns, real testing, verifiable reporting, and budget moved ruthlessly toward what works.

My song is already released. Too late?

Not at all. Catalogue campaigns work — a song that never had a real push is a song that never had its chance.

What do you need from me?

Your released track (or release date), raw video/footage if you have it, and access to your artist profiles. We handle creative cuts, targeting and management.

06 Limited campaigns per month

Get your song heard.

Apply for a strategy call. We'll look at your song and audience honestly and map what a real campaign would look like — budget, targeting, expectations.