प
Song & artist promotion · Verifiable by design

This photo stopped your scroll. Now imagine it's your song.

That little pattern-break you just felt is the entire science of promotion. We apply it to your music with real ad campaigns on accounts you can audit — the discipline brands pay agencies lakhs for, aimed at finding your listeners. No bots, no stream farms, no vanity numbers.

Get my song heard → How it works

If a number can't be verified, we don't report it. That's the whole philosophy.

Pop star singing into a microphone while standing in a supermarket shopping trolley
This works on your future fans too.

Shot in aisle 7. Engineered to stop thumbs.

01 Why most "promotion" fails

Fake numbers don't just waste money. They poison your reach.

Bot streams and bought followers teach every algorithm one thing: real people skip your music. Platforms then bury you. Cheap promotion isn't just useless — it's expensive damage.

The ₹5,000 "promo package"

  • Streams from click farms, gone in a week
  • Followers who never listen again
  • "Results" you can't verify anywhere
  • Algorithms flag your profile as skippable

The Scherzando system

  • Paid campaigns targeted at listeners of your genre
  • Creative testing — hooks, cuts, audiences
  • Live dashboards & weekly reports you can audit
  • Real fans the algorithm rewards you for
02 The system

Ad discipline brands pay lakhs for — aimed at your music.

01

Audience strategy

Who actually listens to music like yours? We map genres, moods, languages and lookalike audiences before spending a rupee.

02

Creative testing

Multiple hooks and cuts of your song go head-to-head. The market votes; budget follows the winners.

03

Scale what works

Winning creatives get scaled methodically — not "boosted" blindly. Every rupee is tracked to a result.

04

Report & iterate

Weekly reports from dashboards you can open yourself. What worked, what didn't, what's next.

03 Why us

Run by people who make music — not just ads.

In-house, not outsourced

The team promoting your song sits next to the team that produces songs. We know what a hook is in both senses.

Auditable by design

Campaigns run where you can see them. Ask for the dashboard any day of the week — that transparency is the product.

Zero bots, zero stream farms

We will never buy you a fake number. It's in the agreement. Your growth has to survive an audit — ours does.

Built for Indian artists

Hindi, regional, indie, filmi-pop — we target by language and culture, not just "music lovers, 18–65."

04 Straight answers

Before you ask.

What does promotion cost?

Two parts: our management fee and your ad budget (which goes straight to Meta, visible in the dashboard). Campaigns that move the needle typically start around ₹50k–1 lakh total. Exact quote after the strategy call.

Can you guarantee streams or followers?

Anyone who guarantees exact numbers is selling bots — real advertising has variance. What we guarantee is process: real campaigns, real testing, verifiable reporting, and budget moved ruthlessly toward what works.

My song is already released. Too late?

Not at all. Catalogue campaigns work — a song that never had a real push is a song that never had its chance.

What do you need from me?

Your released track (or release date), raw video/footage if you have it, and access to your artist profiles. We handle creative cuts, targeting and management.

05 Limited campaigns per month

Get your song heard.

Apply for a strategy call. We'll look at your song and audience honestly and map what a real campaign would look like — budget, targeting, expectations.

Opens on WhatsApp — you'll hear back within 24 hours.